Lexington, KY— In days gone by, you could pick up the phone, dial the number of an organization and talk to the voice of a helpful employee, located within said organization (instead of a secretly positioned call center halfway across the world). At the United States Equestrian Federation (USEF), those days never left. In fact lately, the initiative to provide personalized customer service has been on an exponential curve upward. John Long, USEF CEO, says the Customer Care Center, implemented...

The World Games 2010 Foundation announced a partnership with the University of Kentucky and UK HealthCare for the Alltech FEI World Equestrian Games. “The University of Kentucky is pleased to partner with the Alltech FEI World Equestrian Games,” said President Lee T. Todd, Jr. “As the Commonwealth’s flagship university, we share in the state’s commitment to make the Games the world’s premiere sporting event in 2010. This international competition places Kentucky on the world stage, and we are...

Lexington, KY —Over the past decade, the United States Equestrian Federation has bestowed special Pegasus Awards for media excellence on an array of talented journalists, photographers and publications. As time progressed, new categories reflecting the developing and ever-changing world of media have been added to fully honor and celebrate the members of the press, media outlets and freelance artists. Within this group of devoted and hardworking individuals and publications, we find the heart...

John Deere is the “Official Equipment Sponsor” of the 2010 Alltech FEI World Equestrian Games, as announced today by the World Games 2010 Foundation. The Games will be held September 25-October 10, 2010, in Lexington, KY. “On behalf of the Federation Equestre Internationale, we are pleased to have John Deere Company partnering with our sport as the official equipment provider of the 2010 Alltech FEI World Equestrian Games,” said FEI President HRH Princess Haya Bint Al Hussein. As part of the...

The American Morgan Horse Institute (AMHI) Board of Trustees adopted a resolution to build an American Morgan Horse Pavilion at the Kentucky Horse Park with a targeted opening of Spring 2010. The AMHA offices and the National Museum of the Morgan Horse will remain headquartered in Shelburne, VT. “This is a landmark decision for the Morgan world,” remarked Bob Morgan, President of AMHI, and a member of the Kentucky Horse Park Foundation Board. “The Pavilion will showcase the Morgan breed and...

The World Games 2010 Foundation announced it will hold a series of test competitions to prepare for the world championships coming to the Kentucky Horse Park in 2010 at the Alltech FEI World Equestrian Games. The competitions, each named “The Kentucky Cup,” will begin in 2009 and run through the 2010 Rolex Kentucky Three-Day Event. All events will be held at the Kentucky Horse Park. The schedule is as follows: Date/Discipline/Competition Level —July 15-20, 2009: Reining CRI****...

Sixteen days of eight world championships are officially scheduled for the 2010 Alltech FEI World Equestrian Games. The competition schedule was released on September 22 by the World Games 2010 Foundation. A detailed competition schedule is now available online. "This schedule is certain to provide an exciting variety of top sport on each of the 16 days of the Games," said Competition Director Kate Jackson. "Spectators will find events of interest every day and will be entertained by the beauty...

Tickets for the 2010 Alltech FEI World Equestrian Games will go on sale one year from today, on September 25, 2009. The announcement of ticket sales comes at the “Halfway There” Celebration with two years to go until the Games. “We are excited to announce the much-anticipated on-sale date for tickets to the 2010 Alltech FEI World Equestrian Games,” said Ruth Mason, Director of Ticketing. “With a high demand for tickets, we have created a ticket program that will be accessible and affordable for...

A new round of major improvements focused on footing in the competition arenas has begun at the Palm Beach International Equestrian Center (PBIEC) in preparation for 2008/2009 circuits including the showcase Winter Equestrian Festival (WEF). Footing created by Olympic provider Bart Poels that was installed in PBIEC's International and DeNemethy arenas last year will be extended to the DeNemethy warm-up ring and the Mogavero arena. Footing in Rings 7 and 8 and the arenas at the South Grounds...

Jimmy Torano of Ft. Lauderdale, FL, topped the $10,000 Open Jumper High Score Awards, presented by Sir Ruly, Inc., at the six-week Vermont Summer Festival held July 9-August 17 in East Dorset, VT. Offered for the second year, the $10,000 Open Jumper High Score Awards, presented by Sir Ruly, Inc., awards $10,000 in bonus money to the most consistent open jumper competitors throughout the six-week circuit. For the second year in a row, it was Torano who came out on top. Torano is one of the...