Lexington, Ky. - US Equestrian is pleased to announce a new partnership with helmet retailer evoke. Through this collaboration, evoke will serve as the Official Helmet of US Equestrian and Official Partner of US Equestrian Safety Awareness Week.
Designed and developed in the United Kingdom with a focus on advancing rider safety and style their range of riding hats and jockey skulls adhere to no less than four international safety standards, including PAS 015:2011, ASTM F1163-23, EN 1384: 2023 and SNELL E2021; along with CE/UKCA certification.
With over 30 styles and designs of riding helmets in the launch collection, evoke offers athletes a broad range of colors, styles, and sizes to choose from, as well as the innovative HEX6 body protector and Contour back protector.
US Equestrian looks forward to working alongside evoke as its innovative helmet technology enters the U.S. market. evoke will officially debut stateside at the American Equestrian Trade Association Show in January 2026, followed by nationwide retail distribution through Toklat from mid-February to March 2026.
“We are pleased to welcome evoke as a new sponsor of US Equestrian,” said Bill Moroney, Chief Executive Officer of US Equestrian. “evoke’s dedication to innovation and the highest level of safety align with our mission to protect athletes while they compete in the sport they love.
David Mitson, CEO of evoke said, “I am delighted to partner with US Equestrian as we launch the evoke collection to the U.S. market and continue to lead the way in equestrian style and safety. Rider safety is universal, and our mission has always been to raise standards through innovation, performance, and uncompromising protection without sacrificing comfort, style, or affordability. I’m proud to be able to bring this to the American market.”
About evoke
evoke launched in the UK in 2024 after three years in development and over $4 million invested in R&D and are already established as one of the leading brands in the UK.
The company was founded by David Mitson, an experienced entrepreneur and passionate equestrian, after suffering an injury from a fall from his horse.
The collection includes riding hats and jockey skulls in a multitude of modern styles and designs, including crystal, carbon, metallic, and traditional finishes, plus innovative body protection in the HEX6 and Contour.
evoke are already Official Safety Partners of prestigious British events including The London International Horse Show, The National Equine Show, Horse of the Year Show, Blenheim International Horse Trials and BETA International.
The evoke range of products are available exclusively in the United States through Toklat.