A new reality series is set to give show jumping the "Drive to Survive" treatment, and U.S. athletes are front and center.
The series premiered officially on June 23, 2026, on Roku, with a global Amazon Prime rollout expected by early August. FAULTLESS, in partnership with ROLEX, follows the riders, horses, and behind-the-scenes operations of the show jumping world, filmed largely around Spruce Meadows' landmark 50th-anniversary season. The series is the brainchild of brothers Ben Asselin and Kyle Koss. Asselin, a longtime competitor at the sport's highest level, and Koss, the project's executive producer, built the show from the ground up with a skeleton crew, beginning with shoots at Tryon International in North Carolina and in and around Wellington, Florida, during the Winter Equestrian Festival.
A family vision, a global stage
For the Asselin-Koss duo, the idea traces back to their grandfather, Ron Southern, who helped put both Calgary and the sport of show jumping on the map when he built Spruce Meadows. "We wanted to harken back to that entrepreneurial spirit," Koss said, "and broaden the breadth and depth of the sport the way we've seen other series do for their own worlds." Both brothers pointed to Formula One's “Drive to Survive” and golf's “Full Swing” as proof of concept: give general audiences a real window into the athletes, and a niche sport can find a mainstream following.
Asselin, who stepped back from competition after a serious fall last year, said the goal was never to embellish the sport for its own sake. "We're not making a dramatized version," he said. "We want to focus on what the riders actually are doing, what it takes to get there." That meant showing the logistics few fans ever see, including, in the series premiere, the process of transporting horses from Europe to Calgary alongside the athletes' own accounts of their setbacks and successes.
U.S. riders take the spotlight
Central to the series' appeal is the diversity of stories among its featured athletes, several of whom compete regularly on the U.S. circuit. The Asselin-Koss duo pointed specifically to U.S Jumping Team athlete Lillie Keenan and Irish Olympian Daniel Coyle, among others, as riders with entirely different backgrounds and paths into the sport, a contrast the producers said captures both the grit and the range of opportunity within show jumping. "There's no similarity between those individuals," Koss said. "You see that there's a real originality to the sport, and a real substance there."
That emphasis on humanizing the sport's biggest names resonated throughout the conversation. For fans who see riders like McLain Ward, Lillie Keenan, and Laura Kraut as larger-than-life figures, the series offers a chance to see the reality behind the results. "It's also hard," Asselin said. "People watch their heroes, and it looks easy, just like F1 drivers make it look easy. But this is not an easy sport. It's a dangerous sport. It's a difficult sport."
An educational lens, without "dumbing it down"
The producers were careful to distinguish FAULTLESS from other equestrian and racing documentaries that have leaned into personality and spectacle. While complimentary of previous entries in the genre, Asselin said the goal here was different: to give newcomers real context. For example, how high the jumps are, what a course actually demands — without oversimplifying the sport for longtime fans. "We give that little bit of educational aspect to it," he said, "but we also allow the riders to express themselves freely."
The brothers also highlighted a detail they see as a unique selling point for broader audiences. Equestrian sport remains one of the only sports in the world where men and women compete head-to-head, for the same prize money, on the same course.
To help reach that wider audience, the series tapped actor Walton Goggins, a Rolex ambassador and self-described fan of the sport, to narrate. Producers said Goggins recorded the entire project in two days, calling his experience as a professional narrator immediately apparent. The choice mirrors a tactic used in other equestrian documentaries, like the Nick Skelton feature “Big Star: The Nick Skelton Story,” which included Bruce Springsteen. This recognizable name gives newcomers to the sport a reason to press play.
What it means for the sport
For Asselin and Koss, the ultimate goal extends beyond any single platform or premiere date. The hope is that greater visibility translates into more sponsorship, more fan engagement, and more support for venues and the horse shows industry-wide, a "rising tide lifts all boats" approach, as Koss put it, rather than a push to benefit Spruce Meadows alone.
That mission aligns closely with why the series' producers reached out to organizations like US Equestrian to connect with the audiences who are already engaged with the sport, while building a bridge to the millions who aren't.
For a sport often perceived as inaccessible, FAULTLESS aims to show the version of show jumping its most devoted fans already know: demanding, unpredictable, and built on athletes, human and equine, who make the extraordinary look effortless.
How to Watch
The series is available to stream on The Roku Channel in both the U.S. and Canada. No subscription is required via Roku devices, the Roku app, supported smart TVs, or online. Get the taste of the series by watching the trailer here.