Officials with the 2010 Alltech FEI World Equestrian Games (WEG) along with Dr. Pearse Lyons and airport officials unveiled new permanent signage at the Blue Grass Airport in Lexington, KY. The display designed by the Games’ advertising partner, Red7e, includes scenic landscapes from local photographer Doug Prather and highlights four of the equine disciplines that will be part of the 2010 WEG. “These spectacular images are a great way to build and reinforce excitement in our community and to...

EQUESTRIAN magazine as the official publication of the Alltech FEI World Equestrian Games 2010.)" style="width: 200px; height: 271px;" USEF Archives (USEF President David O'Connor and the WEG 2010 Foundation's CEO Jack Kelly announce EQUESTRIAN magazine as the official publication of the Alltech FEI World Equestrian Games 2010.) (Lexington, KY) - EQUESTRIAN magazine, the official publication of equestrian sport since 1937 and the print voice of the United States Equestrian Federation (USEF) for...

The World Games 2010 Foundation, Inc., announced it has reached an agreement with Red Sky Publishing for Doug Prather to be the “Official Photographer” for the Alltech FEI World Equestrian Games 2010. The agreement will allow the Foundation to work closely with and have access to Prather’s work ahead of and during the 2010 Games. The images will be used in the organization’s media and marketing promotional campaigns, brochures, posters and displays, as well as many other areas. “We are excited...

The World Games 2010 Foundation, Inc., announced its discipline manager selections for the Alltech FEI World Equestrian Games 2010. The following individuals have been selected after an exhaustive search process, conducted over the last few months: Discipline Name Hometown Driving Susan Gilliland Dunellen, FL USA Endurance Art Priesz Ivanhoe, MN USA Eventing Jane Atkinson Stamping Ground, KY USA Para-Equestrian Janis Linnan Clovis, CA USA Reining Brad Ettleman Denver, CO USA Vaulting Kersten...

The World Games 2010 Foundation unveiled the new merchandising and marketing logo for the Alltech FEI World Equestrian Games, which is coming to the Kentucky Horse Park in 2010. The announcement was made at the Downtown Arts Center in Lexington on March 7. “We are very excited about today’s announcement,” said Rolf Linder, Chief Marketing Officer for the Foundation. “Our new merchandising logo will give the Games, Alltech and the Fédération Equestre Internationale (FEI) a striking visual...

(Lexington, KY)—The World Games 2010 Foundation, Inc, which was established to plan organize and conduct the 2010 Alltech FEI World Equestrian Games, has a new home—2010 World Games Way—as well as a new telephone number (859-255-2010) and a new nine-digit ZIP code (40511-2010). The building housing the Games’ staff is a renovated barn on the old Spindletop property, off Iron Works Pike, is owned by the state and is being leased to the Foundation. It originally served as the office for the...

The World Games 2010 Foundation announced that it has added Terry Johnson as its Director of External Relations. Johnson assumes the post after serving for two years as executive director of the Kentucky Sports Authority in Frankfort, KY. Johnson will be responsible for managing all community, organizational and public relations efforts of the Games. “We are very excited to add Terry to our staff,” stated Jack Kelly, CEO of the World Games Foundation. “There are hundreds of groups and...

Kentucky Governor Ernie Fletcher recently unveiled a prototype of highway signs that will be placed in prominent locations throughout Kentucky promoting the state as the home of the 2010 Alltech FEI World Equestrian Games. The project is a joint effort between the Kentucky Transportation Cabinet, Kentucky Commerce Cabinet’s Department of Tourism and 2010 World Equestrian Games officials. “Kentucky is synonymous with the horse, and the World Equestrian Games are the world championships of the...

The World Games 2010 Foundation, Inc., has added Marty Mathews as its Chief Financial Officer (CFO) for the Foundation’s signature event, the Alltech FEI World Equestrian Games 2010, which is to be held at the Kentucky Horse Park in the fall of 2010. Mathews’ primary roles with the 2010 Games will be handling all financial and accounting duties, as well as developing and managing the overall Games ticket program. Mathews has extensive experience both within the horse industry and with large...

Olympic medalists David O’Connor and Lisa Wilcox are set to contribute their equestrian expertise to The HorseTV Channel’s coverage of the ultimate equestrian competition - the 2006 World Equestrian Games (WEG) in Aachen, Germany. O’Connor and Wilcox will deliver extensive interviews with top competitors and present feature stories, giving viewers a rare glimpse into behind-the-scenes action at the WEG. The Games take place from August 20 to September 3 and feature the world’s best...