Lexington, Ky. – US Equestrian is pleased to celebrate and announce the ten-year partnership anniversary with Land Rover, one of the organization’s longest-tenured commercial relationships, heading into 2020 and beyond with the launch of a new campaign focused on the connection between Land Rover and US Equestrian members. Land Rover has remained a dedicated partner of US Equestrian and the U.S. Eventing Team for a decade, supporting elite athletes in their pursuit of world-class...

Lexington, Ky. – In front of a home crowd of over 11,600 spectators, Boyd Martin and Tsetserleg earned a 27.9 after their dressage test to launch them into first place in the Land Rover/USEF CCI5* Eventing National Championship presented by MARS EQUESTRIAN as the leading U.S. combination at the Land Rover Kentucky Three-Day Event presented by MARS EQUESTRIAN (LRK3DE). Sitting third overall, Martin sits behind a duo of riders from Great Britain, Piggy French and Quarrycrest Echo in second...

US Equestrian President Murray Kessler and CEO Bill Moroney joined 29 leaders from US Equestrian's breed and discipline affiliates on Friday for the Affiliate Roundtable at US Equestrian’s 2019 Annual Meeting in West Palm Beach, Fla. The meeting began with a closed session, where discussions resulted in eight areas of consensus, covering a wide range of topics, including Safe Sport, the affiliate agreement process, national breed and discipline representation on US Equestrian...

Each day, the media landscape constantly changes and evolves, which is affecting the way US Equestrian interacts with its members. The US Equestrian marketing department is on the front lines of this climate, making sure to stay on top of trends to grow its membership and base. US Equestrian marketing staff, including Andrea Evans, Director, Social and Video Content, Taylor Rea, Manager, Membership Engagement, and Jamie Unseld, Senior Director, USEF Network and Operations, took the opportunity...

(Left to right)Lisa Roskens, Alexandra Cherubini, and Noel Asmar speak during the Building a Successful Equestrian Business Panel (Photo by Taylor Pence/US Equestrian) Five prominent female entrepreneurs in the equine industry spoke at the US Equestrian Annual Meeting on Wednesday, January 9, for the panel Building a Successful Equestrian Business, presented in partnership with the Equestrian Businesswomen (EQBW) Summit. Jennifer Wood of EQBW led the panel discussion with Lisa Roskens from...

Nicole Aden, Sound Prospect, and Allie Knowles at the 2017 Pau CCI4* (Courtesy of Nicole Aden) Grooms are a vital part of any competition barn. While grooms often are behind the scenes or alongside the ring, some of them also compete themselves. Nicole Aden, Meg Kepferle, and Andi Lawrence are three current or former eventing grooms who have found their own success in national and FEI eventing competitions. A few weeks ago, all three finished in the top 16 in the competitive CIC2* A division at...

Dear US Equestrian Members, The safety and welfare of our members, especially our children, is of paramount importance to US Equestrian. This is why we are writing directly to every member and to the parents of our junior members. We believe it is vital to the sustainability of the sport we love, to deliver Safe Sport information and resources directly to our members. US Equestrian has partnered with the U.S. Center for Safe Sport and assisted in the development of the policies that support it....

Representatives from the United States Equestrian Federation’s 29 breed and discipline affiliates convened Friday at the Annual Meeting in Lexington, Ky., for a vibrant Affiliate Roundtable discussion on a broad range of topics. The Roundtable agenda was based on feedback from the affiliates, who submitted topics of interest they’d like to discuss. The meeting covered such subjects as opportunities for collaboration, growing membership, and sponsorship ways to improve communications...

Many Fortune 500 companies, sports leagues, professional athletes, and celebrities have faced media crises. Some arise from the incident with little harm, while others experience negative impact to their image, brand, and bottom lines. In the age of social media and a 24-hour news cycle, it is important that every organization have a media plan with guidance to effectively handle a media crisis. Sarah Hamilton (Photo: Taylor Pence) During US Equestrian’s (USEF) Annual Meeting on...

As part of the Annual Meeting’s new moderated forums, US Equestrian’s Director of Sport Programs, Will Connell, made a proposal that the organization should develop a registration process for coaches. And, Connell posited, such a registry—with requirements as well as benefits for participating coaches—would not only improve equestrianism and make it safer for equestrians, but also enhance the nation’s international competitiveness. “If we want to get more...