Lexington, Ky. – The United States Equestrian Federation (USEF) is pleased to announce that Colby Connell will be joining the USEF as Chief Marketing Officer. Connell will oversee all aspects of communications, sponsorships, marketing, the USEF Network, and media assets. A life-long equestrian, Connell brings a wealth of experience to the USEF having spent a number of years in digital marketing and commerce at Bose and Forrester Research before becoming VP of Marketing at SmartPak. While...

The International Olympic Committee (IOC) has approved the sports competitions programme for the first Summer Youth Olympic Games (YOG) to be held in Singapore in 2010, as well as the qualification system for each event. Showjumping, the sole discipline representing equestrian sport, will see a total of 30 riders between 17 and 18 years of age competing on borrowed horses at the Singapore Turf Club. The qualification system is available at www.fei....

The USEA is pleased to announce that its online express entry system, Xentry, will be available by open invitation on February 8 for current open events. Xentry will make entering all USEA recognized horse trials a simplified and speedy process through the USEA website. When Xentry is launched on February 8, it will offer a wide variety of helpful features including: • A streamlined, easy-to-use process • Option of paying by credit card for all events with only a 3.5% convenience fee • Digital...

Each day, the media landscape constantly changes and evolves, which is affecting the way US Equestrian interacts with its members. The US Equestrian marketing department is on the front lines of this climate, making sure to stay on top of trends to grow its membership and base. US Equestrian marketing staff, including Andrea Evans, Director, Social and Video Content, Taylor Rea, Manager, Membership Engagement, and Jamie Unseld, Senior Director, USEF Network and Operations, took the opportunity...

Lexington Ky. - The United States Equestrian Federation (USEF) is pleased to announce that Victoria "Vicki" Lowell has been appointed Chief Marketing and Content Officer. Vicki Lowell Lowell specializes in brand re-stages that transform businesses and is known for developing collaborative and passionate teams who deliver memorable creative and measurable results. She brings nearly 25 years of brand marketing and senior leadership experience to the USEF including 15 years at Discovery...

The United States Eventing Association (USEA) announced a marketing partnership with the 2010 Alltech FEI World Equestrian Games that launched April 6, 2010. The United States Eventing Association will be working with the World Games 2010 Foundation, Inc., to promote the 2010 Games by communicating ticket and hospitality opportunities to their membership. The Association will then receive a portion of the proceeds generated by their membership through these efforts. "We are very excited to...

USDF announced their new online service: a searchable database of equine businesses, products and services. The USDF Market Place will link buyers and sellers, making it quick, easy and convenient to locate those hard-to-find equine suppliers. USDF Market Place will be updated daily, so tell your favorite tack shop, barn, trainer and others of this great business opportunity and keep coming back. The introductory price will enable even the smallest business or service to advertise to a targeted...

The Equine Species Working Group (ESWG) has developed an informational booklet titled NAIS and Horses: the Facts Surrounding the National Animal Identification System as it Applies to the Horse Industry in the U.S. This booklet was put together in an effort to answer the many questions and concerns that have been raised from the equine industry on the very important and difficult issue of the potential application of the national ID system to horses. The booklet addresses the following topics:...

Lexington, Ky. - US Equestrian has approved the recommendation of the Ranking List Task Force and Jumping Sport Committee to proceed in the following manner with the Rolex/USEF Show Jumping Ranking List calculations due to the impacts of COVID-19. The Rolex/USEF Show Jumping Ranking List points will be frozen (no points will age for athletes or horses) as of March 20, 2020, which was the last list before USEF’s suspension took effect on March 16, 2020. The Ranking List calculations will...

Waco, Tx. - Many changes were seen in the latest National Collegiate Equestrian Association national team rankings, released Monday by the NCEA Selection Committee, including a new No. 1 team in Baylor. The Bears move into the nation’s top spot with a 5-1 overall record, most recently defeating Oklahoma State. South Carolina, which is 5-2 on the season and is coming off a 12-6 win against Auburn, checks in at No. 2 nationally. Auburn, with a 3-1 record and a win against previous No....