The United States Eventing Association (USEA) announced a marketing partnership with the 2010 Alltech FEI World Equestrian Games that launched April 6, 2010. The United States Eventing Association will be working with the World Games 2010 Foundation, Inc., to promote the 2010 Games by communicating ticket and hospitality opportunities to their membership. The Association will then receive a portion of the proceeds generated by their membership through these efforts. "We are very excited to...

The American Morgan Horse Association (AMHA) announced a marketing partnership with the 2010 Alltech FEI World Equestrian Games that launched April 6, 2010. AMHA will be working with the World Games 2010 Foundation, Inc., to promote the 2010 Games by communicating ticket and hospitality opportunities to their membership. The association will then receive a portion of the proceeds generated by their membership through these efforts. The World Equestrian Games will take place September 25-October...

Kentucky could realize a $167 million economic benefit from the 2010 Alltech FEI World Equestrian Games, a significant increase from early projections of $150 million, organizers said. The 2010 Alltech FEI World Equestrian Games will be held for the first time in the United States at Lexington’s Kentucky Horse Park. The world championships in eight equestrian sports will be contested from September 25-October 10, with as many as 60 countries represented. The study, conducted by Dr. Paul Coomes,...

EMC Corporation, the world’s leading developer of information infrastructure technology and solutions in company, will be the Official Physical Security Solutions Provider of the 2010 Alltech FEI World Equestrian Games. EMC will provide the hardware, software, cameras and support services to enhance security measures during the 2010 Games. Support services include camera design and placement, as well as a staffed temporary control center on the grounds of the Kentucky Horse Park. EMC works with...

The American Saddlebred Horse Association (ASHA) has announced a partnership with the 2010 Alltech FEI World Equestrian Games, set to launch on Monday, March 22, 2010. ASHA will be working with the World Games 2010 Foundation, Inc., to simultaneously promote the 2010 WEG and the American Saddlebred breed, by providing ASHA members the opportunity to purchase tickets and daily hospitality passes for the Games, with a percentage of the sales going back the breed organization, to assist ASHA’s...

Fans of the 2010 Alltech FEI World Equestrian Games now have the opportunity to become experts—or WEGsperts—of the eight world championship competitions coming to the Kentucky Horse Park from September 25-October 10. Anyone interested in the Games can visit www.alltechfeigames.com/about/default.aspx?id=3696 and complete a video training program to become a 2010 Alltech FEI WEGspert. The training program showcases the eight equestrian disciplines of the Games, the Kentucky Horse...

Opening Ceremonies for the 2010 Alltech FEI World Equestrian Games will kick-off with hundreds of horses and athletes, marching bands, orchestras, world-renowned singers and a Kentucky "Call to the Post." The Games are the world’s most prestigious equestrian event, featuring world championships in eight equestrian sports. The 2010 Games, September 25-October 10, will be the first ever held in the U.S. Organizers say the Opening Ceremonies will pay tribute to America, Kentucky and the equine...

Downunder Horsemanship is pleased to announce participation in the Equine Village of the Alltech FEI World Equestrian Games, which will be held at the Kentucky Horse Park in Lexington, September 25-October 10, 2010. The Equine Village will be a world-class spectator attraction, offering equine entertainment, educational activities and lectures from equine industries. This feature exhibit area will be a major part of the atmosphere and attractions offered to Games visitors in addition to the...

Tickets to the 2010 Alltech FEI World Equestrian Games go on sale September 25 at noon EST, exactly one year before the Games arrive in Lexington, KY. Ticket sales will be facilitated by Ticketmaster, and sold through www.ticketmaster.com . Tickets will also be available for purchase at all Ticketmaster outlets. Anyone with special needs, including ADA seating, may call the Ticketmaster hotline at (800) 745-3000. Tickets for reserved seating will be available to each session of competition of...

The National Reining Horse Association (NRHA) and the World Games 2010 Foundation announced the NRHA’s sponsorship of the Alltech FEI World Equestrian Games. With its sponsorship, the National Reining Horse Association makes possible, for the first time in Games history, an exhibition freestyle event to the overall event schedule. NRHA Executive Director Dan Wall commented, “NRHA is proud to announce our official partnership with the Games and is thrilled to have this special opportunity to...