Lexington, KY – The nation’s leading manufacturer of equine products for more than 50 years, Farnam Companies, Inc., has made a bold move that will help shape the face of equestrian sport as it gallops full force into the 21st century. The newest top-tier partner of the United States Equestrian Federation, Farnam’s involvement in the industry will be far-reaching, and will include title affiliation with the USEF’s prestigious Horse of the Year program, as well as presenting sponsorship of the Rolex Kentucky Three-Day Event, host of the USEF National CCI**** Eventing Championship. Farnam will also step up to the plate as “Official Fly Control Products of the USEF.”
“We couldn’t be more pleased to partner with the United States Equestrian Federation and its members,” says Chris Jacobi, President of Farnam Horse Products. “We believe in the USEF’s mission and we know that our involvement can make a big impact. The very essence of equestrian sport—and the USEF—embodies Farnam’s mission and focus. It’s innovative. It’s exciting. And it captures the hearts of so many people at so many different levels.”
First and foremost, Farnam’s alliance will embrace one of the USEF’s most valuable assets, the Horse of the Year program. Farnam’s new line of Platform™ horse feeds and supplements has come on board in an exclusive four-year partnership that will propel the ever-popular awards program to a new level of excellence. Under the new partnership, the program will now be called Farnam®/ Platform™ • USEF Horse of the Year, and will expand on a number of levels, including the creation of a top honor for the year's most exceptional horse—a true Horse of the Year, in the same spirit as the USEF’s prestigious Equestrian of the Year.
In addition, Farnam has signed on as a continued sponsor of the Rolex Kentucky Three-Day Event, the United States’ only four-star eventing championship, and one of the true crown jewels in the eventing world. The Rolex Kentucky Three-Day Event, presented by Farnam, will continue to showcase the highest level of equestrian eventing competition, attracting the best international riders, including Olympic veterans, Olympic hopefuls, and World Champions.
Rounding out the all-inclusive sponsorship, Farnam will take on the distinction of “Official Fly Control Products of the USEF.” Trusted for decades, Farnam continues to offer innovative approaches to battling one of nature’s longest standing pests. From economic Bronco®, sweat-proof Endure®, Equi-Spot® Spot-on, Supermask and Mosquito Halt®, to SimpliFly™ with LarvaStop™ Feed-Thru Fly Control, Farnam has unwelcome barn intruders under control.
Farnam Companies, Inc., established decades ago as a small mail-order business, has grown to be one of the most recognizable names in the animal health care industry, and the largest marketer of equestrian products in the United States. For more information on Farnam®/ Platform™, Farnam fly control, or any of Farnam’s other equestrian products, visit www.FarnamHorse.com or www.platformfeed.com.
For more information, contact USEF Public Relations by phone at (859) 225-6974, or via e-mail at [email protected]. USEF press releases can be found on our website, www.usef.org.
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