Advertising materials may be mailed to:
United States Equestrian Federation, Inc. (USEF)
4047 Iron Works Parkway
Lexington, KY 40511
Telephone: 859 225 6938 or 859 225 6936
Fax: 859 231 6662
E-mail: firstname.lastname@example.org or email@example.com
FTP upload is available, please call or e-mail for instructions.
Preferred formats are either a Press-Ready PDF (all fonts embedded or subset, images
300 dpi and grayscale or CMYK) or Indesign (CS4 or later). Files supplied
in Illustrator, Photoshop or QuarkXPress for Windows may incur production
and/or conversion charges. All support files and fonts, including those used in EPS files,
must accompany layout file. Accurate hardcopy or laser proof must accompany electronic files.
Photo Image Files
Photo image files should be supplied at 300 dpi at 100% of the size they are used. Image
files should be grayscale or CMYK TIF or EPS format. Image files provided at incorrect resolution
or format will be converted at advertiser’s expense.
Advertiser must supply all fonts, including those commonly used. Type 1 PostScripts are
preferred. Avoid TrueType fonts. Include both screen and printer fonts and fonts used by
support files, i.e. logo font. For questions regarding other digital formats, please call USEF.
Must have 1/2” gutter (does not apply to centerfold).
Specifications and Rates
Subject to change upon notification by publisher. All agreements must be in writing. Charges
will be added for special handling, revisions or mechanical changes. Ads must conform to exact
size requirements to avoid extra production charges. Advertiser and its agency are responsible
for accuracy and content of ad. Publisher reserves the right to refuse any ad. USEF is not liable
if it fails to publish an advertisement.
10% of net rate will be added. Otherwise, ad positioning will be determined solely by the
$1.85 per word, minimum 20 words ($37.00). Street address, city, state, zip code and phone
number equal one word each. No agency discounts. Payment in advance by check, Visa, MasterCard
or money order is accepted. Call 859 225 6938.
Tip ins, belly bands and other insert rates available upon request.
$75 per hour, one-hour minimum.
Required for first-time advertisers. Other advertisers may also be subject to pre-payment.
Otherwise, payment is due within 30 days of invoice date. Failure to pay may result in an
account hold and subsequent advertisement will not be allowed to run until payment is received.
15% commission allowed on gross space rate for recognized advertising agencies.
Cash, check, money order, American Express, VISA or MasterCard are accepted.
A fee of 10% of net rate will be added to ads that arrive after deadline. The magazine
reserves the right to run the ad in the next issue.
Will not be accepted after closing date. Cancellation prior to end of a contract may result
in an adjustment of the rate (short-rate) based on actual space used at the earned frequency rate.