EQUESTRIAN magazine readers are well-educated, successful and financially secure.

• 85% are women
• 66% have a college degree
• Average income is $185,000
• 38% have a net worth over $500,000
• 80% make or directly influence purchasing decisions at work
• The market value of the average home is $594,000.
• 22% own two or more homes.
• Average 30 nights per year in a hotel
• Own three vehicles
• 40% own a farm; 66% of those are ten acres or more
• Own an average of four horses
• Compete at least six times per year

**The average reader spends $16,000 per year on equine-related purchases.**