EQUESTRIAN magazine readers are well-educated, successful and financially secure.
Our Average Reader
85%
are women
63%
are married
A majority are between 34-54 years of age
66%
have a college degree or better
56%
are employed full-time
80%
make or directly influence purchasing decisions at work
38%
have a net worth over $500,000
Nearly half have an annual income greater than $100,000
40%
live on a farm;
66%
of those are ten acres or more
63%
have traded stocks, bonds or mutual funds in the last year
The market value of the average home is $594,000.
22%
own two or more homes.
On average, they spend 30 nights per year in a hotel and rent a vehicle four times per year.
They own three vehicles;
53%
own a pick-up truck
94%
own a pet besides a horse or pony. Average number of cats owned is two and average number of dogs owned is two.
**The average reader spends
$16,000 per year
on equine-related purchases.**
EQUESTRIAN readers are experienced and active equestrians.
Our Average Reader
Has been active in equestrian sports for 22 years
Competes at least six times per year
Owns two or more horses, with a quarter owning five or more
The average value of all horses owned per household is $87,000
48% consider themselves advanced riders
62% trailer their own horses to competitions
Percentage of Our Readers Who Purchase Horse-Related Products Annually With Average Annual Expenditure
Products
Percentage
Average Annual Expenditure
Blankets and Sheets
82%
$504
Helmets
58%
$225
Dewormers
84%
$278
English Tack and Saddlery
85%
$1,928
Equestrian Apparel
89%
$930
Grooming Products and Equipment
89%
$390
Fencing
37%
$4,383
Trailer
25%
$15,170
Hoof Treatment
70%
$429
Horse Feed
71%
$5,884
Horse Health Care Products
85%
$487
Fly Control
88%
$197
Leather Care Products
88%
$92
Equine Medicine and Drugs
86%
$1,511
Stable Supplies
83%
$1,788
Vitamin and Mineral Supplements
83%
$649