2008 Rates

2008 Black and White Rates
Size 1x 3x 6x 10x
Full Page $2,700 $2,600 $2,480 $2,190
2/3 Page $2,080 $1,980 $1,850 $1,690
1/2 Page $1,720 $1,600 $1,550 $1,390
1/3 Page $1,230 $1,170 $1,100 $1,000
1/4 Page $990 $940 $890 $795
1/6 Page $760 $710 $690 $595

2008 Four Color Rates
Size 1x 3x 6x 10x
Full Page $4,740 $4,500 $4,290 $3,895
2/3 Page $3,600 $3,400 $3,250 $2,995
1/2 Page $2,980 $2,840 $2,700 $2,480
1/3 Page $2,120 $2,025 $1,925 $1,770
1/4 Page $1,660 $1,580 $1,500 $1,380
1/6 Page $1,330 $1,270 $1,200 $1,100

2008 Cover Rates
Size 1x 3x 6x 10x
Inside Front Cover $5,900 $5,650 $5,380 $4,890
Inside Back Cover $5,700 $5,415 $5,150 $4,690
Outside Back Cover $6,600 $6,300 $5,990 $5,490

EQUESTRIAN is the best value!
Our CPM (Cost Per Thousand) is substantially lower than
other equine magazines.

Cost Per Thousand
Publication
 Total Avg Paid Circulation Full Page 4-Color
EQUESTRIAN
 78,741 $53.78
Equus
 145,278 $61.26
Practical Horseman
 66,693 $98.13
Dressage Today
 42,135 $70.72
Chronicle of the Horse
 16,468 $137.90
In Stride
 32,000 $77.03

*CPM based on 2007 rates